To supply an excellent advertising video you’ll want to be nicely organized. Begin by writing a script, the higher the script then the happier will likely be your viewers. For this text we’ll assume that we’re producing a video to advertise gross sales of a digital digital camera from Amazon. Go to the product options web page at Amazon and write down all of the options utilizing the FAB method as defined beneath.
F = Function, A = Benefit and B = Profit. Write down the benefits and advantages of every function. As an example:
Function = ‘The Kodak Zi8 helps you to take full 1080p movies the place ever you go.
Benefit = ‘Full 1080p is the best decision of HD video accessible.
Profit = Your movies will seize each vital element, out of your children smile to that race you received on the mother and father sports activities day and humorous moments you’ll cherish without end.
You’ll have Eight-15 secs to seize the viewers consideration however it ought to be sufficient time to make a press release concerning the product. Begin of with one thing like this. ‘On this video I’m going to indicate you why the Kodak Zi8 goes to revolutionize the best way you make movies, why it is perhaps the one video digital camera you’ll ever want and saving you cash on the identical time.’ This can be a confirmed formulation, begin your video with ‘On this video I’m going to indicate you why’
You do not need your viewers to focus on the product however consider what’s being stated within the video about its advantages. Subsequent, The important thing final result, what the viewer will get, ‘The Kodak Zi8 goes to revolutionize the best way you make movies’. Subsequent, why the product will assist the viewer. Why it is perhaps ‘the one video digital camera you may ever want and saving you cash on the identical time,’ making it easy to make video and save money and time studying to make use of one other video.
Write the script, flip it into a visible presentation utilizing Powerpoint or Keynote. You’ll by no means be wanting PowerPoint sources on the web, low-cost and free. Simply use Google to search out appropriate templates and begin writing the FAB slides. A slide per function, function = amount or kind. Full HD 1080p is a amount of decision so spell out options within the slides. Benefits and advantages = High quality or situation. Qualities and situations have emotional worth. Listening to advantages causes emotion in folks together with your viewers.
In spite of everything the advantages have been added to the slide it’s time to add graphics, footage of the KodakXi8. If a function is its compact dimension then present image of the digital camera alongside a professional video digital camera. Then undergo slides and add emotional photos to emphasise the function. An emotional picture for instance, might be a clipart determine weighed down with a greenback signal to emphasise the price of a comparable product. However hey, the KodakXi8 is nothing like the price of that one. There’s a highly effective relationship between what’s stated and what’s seen, add emotional photos that illustrate benefits and advantages keynote free download.
Now give your slides power, make issues transfer. Each time one thing flies in or strikes in a slide it resets the viewers consideration. Arrange transitions in PowerPoint. You’ll be able to add animation to each component on a slide, the textual content, the clipart and the pics. Follow and apply once more to good you ability to provide high quality movies. Faux you might be telling a narrative to your finest good friend, having a pure dialog and never forcing a gross sales pitch.
Click on by means of your slides and edit as essential to amend errors or enhance what’s already there. As soon as you might be pleased with the end result plugin the microphone and begin studying the textual content in your slides. For those who really feel that you just can not do that then you definitely might need to have a voice over produced, however let’s assume that you’ve the voice and confidence to learn by means of the slides. Use the Export operate to make a film file in Keynote. In PowerPoint you’ll need a display recorder software equivalent to Camtasia or Camstudio to file your slide present to a film file. Camstudio is freely accessible and Camtasia, which has extra capabilities, could be downloaded for a one month trial.